Memorable Ads of 2015

It’s been a complicated and exciting year in advertising. We’ve seen marketing campaigns masquerading as products, sculptures and even entire shops, but the traditional worlds of TV and film have flourished too. Here are our favourites this year.

Diesel launched a new brand language this year, which emphasised its irreverent heritage and was used across posters, print and also in unexpected media such as Tinder and Shazam.

tinder

Other ads that resonated where CH4 clever ad campaign for Humans – where they even had eBay ads and a shopfront in London for a fictional company selling synthetic help …

Lastly Shiseido’s short film is remarkable because it is so risk taking within the quite traditional and regimented beauty sector. The film is cleverly shot too – apparently filmed in one take over several hours, its reveal keeps you gripped until the end. Compelling film.